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India is one of the largest countries in the globe and is considered not just a potential market but is also a place with an exceptional talent pool. It will have one of the world’s largest and youngest populations by 2020. It is progressing beyond establishing its credentials as a low-cost, medium- to high-quality talent base with needs being met along different stages of the skill continuum. It is thus no surprise that India has long generated keen interest among business leaders across the world. The world is looking forward to explore the potential of this country. But the point here is that who is responsible for preparing this input; the ‘Robust Brains’?? People who can manage their organizations in a better way and could find the best possible ways of striking the implications brought by the swift transformation that ‘Indian Business World’ has witnessed during the last few decades. The change which is fuelled by globalization of economies, technological developments, policy shift from regulation to deregulation, from domestic to global focus, growing consumer awareness and continuous innovations in product designs etc. creating challenges in the façade of corporate landscape; which call for both industry and academia have to be at the cutting edge of the business research and emerging trends.

As a result, the importance of management education in a contemporary and interdisciplinary world has been increased many folds because education, specifically business education is a dynamic process which is meant for moulding the personality, character and behavior of the students who are the future business executives and potential business managers and help them to acquire proper blend of knowledge and skills for attaining excellence in management on the one hand and for shouldering tough responsibilities in this growing competitive national and international business world on the other.

And here comes the role of management institutions engaged in supplying the future managers. Because it is only management education institutes providing business education which can produce and supply proficient manager with solid strength to corporate houses for their survival on the one hand and fulfilling the prevailing need on the other. This could only be possible if education programme of any B-school covers all the ingredients of theoretical knowledge and practical skill in their curriculum. It is particularly important for the business schools to take a more balanced approach and offer business education curricula which contain a blend of diversified business area and exercises for grooming the personality and communication skills. In fact, it is their moral duty to think how they can deliver their best to the business arena may be in the form of a ‘Dynamic Personality’, a ‘Synergetic Character’ a ‘Vigorous Mind’, a ‘Radiant Aura’, a ‘Tricky Acumen’ a ‘Tactful Aplomb’ and an ‘Eye centric Brain’ etc. They are responsible to educate future leaders of business organizations, need to understand the challenges faced by the organizations.

Now a days it is therefore, obligatory that business curriculum should be redesigned for bringing the entire deprived component which can be strong base for preparing prospective managers and instill appropriate skill and knowledge within them so that they perform anywhere in this cosmos. In short, management teaching pedagogy should be design in such a way where international business contents and concepts, technology and current affairs, skill-building and communication exercises should be infused as an integral part of MBA syllabus. B-Schools should put down extra focus on driving multiple linkages of academics with industries to understand the pain points and more weight must be given to research, teaching and training which consequently fabricate an awareness of international and national corporate implications into the learning process of the budding managers.

Hence, a B-School should offer a ‘Complete Package’ of business education comprising of proper blend of theory and practical skills so that they know how to make people feel their presence in this mammoth crowd and rather would be able to prove fruitful for shouldering tough business responsibilities and providing the organizations an edge. Although much has been done but still more is required to be done in this regard and there is a incessant need to rethink and redesign the course work for MBA aspirants who are “Would be Managers” to match the global expectations.

Prof. Priyanka Khandelwal is an Assistant Professor from Faculty of Management Studies at SRMS College of Engineering, Technology, Bareilly.

Prof. Priyanka Khandelwal