SRMS IBS stands out for blending fun and learning in student assessment. Continuing with this practice, an interesting assessment activity Marketing Live Stream was organized on 15 November. Bridging Marketing Management II and Digital Marketing & E-Commerce, the insightful activity involved 1st and 2nd year students. Divided into 10 teams, students had to display and demonstrate marketing strategies: from Experiential, Guerrilla, and Ambush to Viral and Digital. Coordinated by Professor Ekta Rastogi, Marketing Live Stream witnessed active engagement with students simulating and showcasing brands like McDonald’s, Nike, Apple, KFC, Budweiser, BMW, Fastrack, L’Oréal, Coke, and Starbucks. One more feather in the B-School’s cap, as it continues to embrace holistic teaching and learning.