PGDM CURRICULUM

SRMS IBS offers a Post-Graduate Diploma in Management (PGDM), a two- year, full-time residential course. The course is duly approved by the All India Council for Technical Education (AICTE), New Delhi. The core focus of the course is the development of global leaders with strong technical business knowledge and to foster innovation. Team based learning forms the core of the teaching methodology of the course.

2 YEARS FULL TIME (DUAL SPECIALIZATION OFFERED)

Specializations: Banking, Marketing, Finance, International Business, H.R Management & Information Technology.

SRMS IBS has a conducive learning environment with a course curriculum that’s a blend of theoretical and practical knowledge which is not only contemporary in approach but also relevant to the industry.

FIRST YEAR

TRIMESTER – I
  • Principles and Practices of Management
  • Business Statistics
  • Organizational Behavior
  • Managerial Economics
  • Business Environment
  • Information Technology in Business and MIS
  • Marketing Management – I
  • Business Accounting and Reporting
TRIMESTER – II
  • Business Law
  • Marketing Management – II
  • Human Resources Management
  • Operations Research
  • Productions and Operations Management
  • International Business
  • Financial Management – I
  • Business Etiquettes and Personal Effectiveness
TRIMESTER – II
  • Startups and Entrepreneurship Development
  • Business Ethics and Corporate Governance
  • Integrated Marketing Communication
  • Research Methodology
  • GD Content Classes
  • Financial Management – II
  • Data Management using Excel
  • Logistics and Supply Chain Management

SECOND YEAR

TRIMESTER – IV
  • Personal Branding – I (GD/PI Training)
  • Aptitude Training
  • Industrial and Company Analysis
  • Strategic Management
  • Personal Branding – II
  • Customer Relationship Management

OPTIONAL PAPERS

FINANCE SPECIALIZATION
  • Insurance and Mutual Fund
  • Banking, Small Finance Bank and Payment Banks
  • Financial Statement Analysis
  • Derivatives and Risk Management
  • Wealth Management and Financial Advisory
  • Tax Planning and Management
  • Corporate Valuation
  • Investment Management
HR SPECIALIZATION
  • Strategic HRM
  • Training & Development
  • Industrial Relations and Labour Law
  • Negotiation and Counselling
  • Compensation Management
  • Performance Appraisal & Management
  • Organizational Development and Change Management
  • International Human Resource Management
MARKETING SPECIALIZATION
  • Retail Management
  • Marketing of Services
  • Sales and Distribution Management
  • Consumer Behaviour
  • Brand Management
  • Rural Management
  • Business to Business Marketing
  • Digital Marketing and E-Commerce

INTERNATIONAL BUSINESS SPECIALIZATION
  • International Marketing Management
  • International Financial Management
  • International Trade Logistics
  • India’s Foreign Trade & Policy
  • International HRM
  • Doing Business with China
  • International Trade Documentation
  • Cross Cultural Management
BANKING
SPECIALIZATION
  • Retail Banking
  • Merchant Banking & Financial Services
  • Investment Banking, Private Equity and Venture capital
  • Credit Management
  • International Banking and Forex Management
  • Regulatory and Legal Aspects of Banking Operations
  • Marketing of Banking Products
  • Project and Infrastructure Finance
INFORMATION TECHNOLOGY SPECIALIZATION
  • Database Technology
  • Data Communication & Network
  • Enterprise Resource Planning
  • Managing Information Technology Projects
  • Knowledge Management
  • Managing IT Enabled Services
  • Information and IT Security
  • IT Quality Management

CORE AND ELECTIVE COURSES

The core courses taught in the first four terms cover the basics of Marketing, Finance, Strategy, Operations, Human Resources and General Management. We offer a specialisation in Banking, Marketing, Finance, International Business, Human Resource Management, Information and Technology.

Besides being up-to-date about the latest management rends and practices, you will have a new holistic learning experience. The coure courses provide you an understanding of the fundatmnetals of general management, while theelective courses give you the flexibility of individual exploration in your chosen ares of interest.

The two year program starts with the pre-term and the oreintation courses followed by the six trminesters of 3 months each. The first three trmiesters cover the introductory, analytics and coure courses, laying the foundatiopn for the advanced elective courses in the later terms. To special in one are, a student has to take a minimum of six electives from that areas. Students also jave to shoose 3 additional electives.