PGDM CURRICULUM

SRMS IBS offers a Post-Graduate Diploma in Management (PGDM), a two- year, full-time residential course. The course is duly approved by the All India Council for Technical Education (AICTE), New Delhi. The core focus of the course is the development of global leaders with strong technical business knowledge and to foster innovation. Team based learning forms the core of the teaching methodology of the course.

2 YEARS FULL TIME (DUAL SPECIALIZATION OFFERED)

Specializations: Banking, Marketing, Finance, International Business, H.R Management & Information Technology.

SRMS IBS has a conducive learning environment with a course curriculum that’s a blend of theoretical and practical knowledge which is not only contemporary in approach but also relevant to the industry.

FIRST YEAR

TRIMESTER – I
  • Principles and Practices of Management
  • Business Statistics
  • Organizational Behavior
  • Managerial Economics
  • Insurance & Mutual Funds
  • Information Technology in Business and MIS
  • Marketing Management – I
  • Excel For Managers
TRIMESTER – II
  • Business Law
  • Marketing Management – II
  • Human Resource Management
  • Banking, Payment Banks, Small Finance Banks & Micro Finance
  • Production, Operation and Logistic Management
  • International Business
  • Business Environment
  • Business Etiquettes and Personal Effectiveness
TRIMESTER – III
  • Startups & Entrepreneurship Development and Intellectual Property Rights
  • Business Ethics and Corporate Governance
  • Integrated Marketing Communication
  • Research Methodology
  • International and Domestic Relations.
  • Operations Research
  • Corporate Finance
  • Aptitude Training

SECOND YEAR

TRIMESTER – IV & V
  • Personal Branding – I
  • Industrial and Company Analysis
  • Strategic Management
  • Personal Branding – II
  • Customer Relationship Management

OPTIONAL PAPERS

FINANCE SPECIALIZATION
  • Financial Derivative & Risk Management
  • Financial Planning & Taxation
  • Excel For Analyst
  • Financial Statement Analysis
  • Private Equity, Venture Capital and Equity Research
  • Fixed Income Securities and Structured Finance
HR SPECIALIZATION
  • Strategic Talent and Human Resource Management
  • Learning & Development
  • Employment Laws for Managers
  • Compensation Management
  • Performance Appraisal & Management
  • Organization Structure, Design and Change
MARKETING SPECIALIZATION
  • Retail and Rural Management
  • Marketing of Services and Consumer Behaviour
  • Sales and Distribution Management
  • Brand and Pricing Management
  • Marketing Decision Models & B2B Marketing
  • Digital Marketing and E-Commerce

INTERNATIONAL BUSINESS SPECIALIZATION
  • International Marketing Management
  • International Financial Management
  • International Trade Logistics
  • International HRM
  • Doing Business with China
  • International Trade Documentation
BANKING
SPECIALIZATION
  • Retail Banking
  • Merchant Banking & Financial Service
  • Investment Banking, Private Equity and Venture Capital
  • Credit Management
  • International Banking and Forex Management
  • Regulatory and Legal Aspects of Banking Operations
INFORMATION TECHNOLOGY SPECIALIZATION
  • Database Technology
  • Data Communication & Network
  • Enterprise Resource Planning
  • Managing Information Technology Projects
  • Knowledge Management
  • Managing IT Enabled Services



TRIMESTER VI
  • Industry Based Projects- Business Research project & Live project

CORE AND ELECTIVE COURSES

The core courses taught in the first four terms cover the basics of Marketing, Finance, Strategy, Operations, Human Resources and General Management. We offer a specialization in Banking, Marketing, Finance, International Business, Human Resource Management, Information and Technology.

Besides being up-to-date about the latest management trends and practices, you will have a new holistic learning experience. The course courses provide you an understanding of the fundamentals of general management, while the selective courses give you the flexibility of individual exploration in your chosen areas of interest.

The two-year program starts with the pre-term and the orientation courses followed by the six trimesters of 3 months each. The first three trimesters cover the introductory, analytics and course courses, laying the foundation for the advanced elective courses in the later terms. To special in one are, a student has to take a minimum of six electives from that areas. Students also have to choose 3 additional electives.