Nine students of Faculty of Management Sciences at Shri Ram Murti Smarak College of Engineering and Technology, Bareilly were a part of Live Marketing Project at Max Life Insurance Private Limited. The second-year students had the opportunity to work with one of the leading players in Insurance industry in the country and understand the ropes of the field. And as student Jyoti pointed out, “It was the perfect way to bridge the gap between industry and academia besides being live training on working in a new environment.”
While FMS at SRMS CET, Bareilly builds strong theoretical foundation for its management hopefuls, the live project gets them industry exposure. All students were unanimous in calling the hands-on experience with Max Life a masterclass in understanding consumer behavior. It led to an important realization that some customers are simply difficult, and you can’t please everyone. “But that doesn’t mean you don’t give your best when you cater to customers. Its crucial to know the USP of your products before dealing with them,” says Muskan Vaish.
Students had the privilege of being guided by Mr. Sanjay Verma, Branch Head, Max Life Insurance Private Limited, Bareilly who offered them an overview of their company right at the onset. They also benefited from rubbing shoulders with professionals in the field and gained from their experience. “I was thrilled to be able to test my theoretical knowledge into everyday Marketing. Interacting with customers and professionals was hugely beneficial for me because it helped me get over my hesitation of communicating with strangers,” admits Sanjana Sonkar.
Another interesting aspect of the live project was being involved in CSR activities for Max Life Insurance Private Limited. Students were involved in activities like promoting Diwali celebrations in an eco-friendly manner. They were also part of teams that distributed lamps and Rangoli kits. Soon students realized that these activities were also part of Marketing strategies for the company. They not only made people aware of their products but also managed to gain consumer information that will become their database in the future.
As the students part of the live project admitted; every day on the field brought important lessons as they learned different tricks of marketing world and how they can be employed to a company’s advantage. They were also given the space to come up with their own ideas and make suggestions to the organization. Sanjana has the last word on the experience as she says, “The live project definitely improved my communication skills and taught me how to react in front of prospective clients. It will directly and indirectly, definitely help me in my future career.” And that is the purpose of these live projects in the first place.