Raj Kumar Srivastava is working as an Assistant Professor with SRMSBS. He is a science graduate with MBA in marketing and finance. He is pursuing Doctorate in Management from Amity University Lucknow. He has many publications in UGC CARE Indexed Journals. He has participated and presented research papers and articles in International and National level conferences. With 25 years of corporate and teaching experience in finance and marketing. He is passionate about using Modern techniques of teaching.