{"id":1282,"date":"2026-05-09T06:13:17","date_gmt":"2026-05-09T06:13:17","guid":{"rendered":"https:\/\/www.srms.ac.in\/ibs\/?page_id=1282"},"modified":"2026-05-09T06:57:13","modified_gmt":"2026-05-09T06:57:13","slug":"about-the-program","status":"publish","type":"page","link":"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/about-the-program\/","title":{"rendered":"About the Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1282\" class=\"elementor elementor-1282\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08d97e7 wd-section-stretch-content e-flex e-con-boxed e-con e-parent\" data-id=\"08d97e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-222a2c4 e-con-full e-flex e-con e-child\" data-id=\"222a2c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-304ec84 eael-hamburger--none eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right elementor-widget elementor-widget-eael-simple-menu\" data-id=\"304ec84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t\t            <div data-hamburger-icon=\"&lt;svg aria-hidden=&quot;true&quot; 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viewBox=&quot;0 0 320 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" class=\"eael-simple-menu-container eael-simple-menu-align-left eael-simple-menu-dropdown-align-left preset-1\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;Mobile Portrait (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tablet Portrait (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"none\">\n                <ul id=\"menu-management-science-menu\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-vertical\"><li id=\"menu-item-1287\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1287\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/about-the-program\/\">About the Program<\/a><\/li>\n<li id=\"menu-item-1291\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1291\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/vision-mission\/\">Vision &amp; Mission<\/a><\/li>\n<li id=\"menu-item-1290\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1290\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/program-educational-objectives-peos\/\">Program Educational Objectives (PEO&#8217;s)<\/a><\/li>\n<li id=\"menu-item-1289\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1289\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/programme-outcomes-pos\/\">Programme Outcomes (PO&#8217;s)<\/a><\/li>\n<li id=\"menu-item-1288\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1288\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/message-from-coordinator-desk\/\">Message from Coordinator Desk<\/a><\/li>\n<li id=\"menu-item-1211\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1211\"><a href=\"#\">Achievements<\/a><\/li>\n<li id=\"menu-item-1212\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1212\"><a href=\"#\">Activities<\/a><\/li>\n<li id=\"menu-item-1331\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1331\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/ordinance\/\">Ordinance<\/a><\/li>\n<li id=\"menu-item-1337\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1337\"><a href=\"https:\/\/www.srms.ac.in\/ibs\/department-of-management-science\/value-added-courses\/\">Value Added Courses<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only \">Hamburger Toggle Menu<\/span>\n                    <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg>                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f650ddf e-con-full e-flex e-con e-child\" data-id=\"f650ddf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee001e3 elementor-widget__width-inherit e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"ee001e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"249561571\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2495615711\" data-tab-title-id=\"e-n-tab-title-2495615711\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2495615711\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tABOUT BBA PROGRAMME\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2495615712\" data-tab-title-id=\"e-n-tab-title-2495615712\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2495615712\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tABOUT MBA PROGRAMME\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2495615711\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2495615711\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-4833bc2 e-con-full e-flex e-con e-child\" data-id=\"4833bc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6681b04 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"6681b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The BBA Programme at the Faculty of Management Science, Shri Ram Murti Smarak International Business School (SRMS IBS), Unnao is crafted to develop a strong foundation in core management principles while preparing students for the evolving demands of the modern business world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7c3ab color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7f7c3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The curriculum seamlessly integrates essential areas such as Finance, Marketing, Human Resources, and Operations with specialized learning in emerging, high-growth domains including Digital Marketing, Business Analytics, FinTech, Entrepreneurship, and Supply Chain Management. This holistic blend ensures that students gain proficiency in traditional management concepts while also acquiring the technological and analytical skills needed to navigate today\u2019s data-driven business landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba45f1 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"3ba45f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At SRMS IBS, learning extends far beyond the classroom. Students gain practical exposure through industry-sponsored projects, case studies, and a unique and immersive experience in form of field projects comprising of service, interview and rigorous analysis helping them apply classroom knowledge to real-world situations and build industry readiness from the outset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b11d1 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"b9b11d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The programme is designed to nurture well-rounded professionals who can think critically, adapt to global business environments, and step confidently into leadership roles. With its balance of foundational excellence and future-oriented specializations, the BBA programme empowers students to explore diverse career opportunities or pursue advanced studies in management and related fields.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2495615712\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2495615712\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-5e77d1f e-con-full e-flex e-con e-child\" data-id=\"5e77d1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-827c8a3 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"827c8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The MBA Programme at Shri Ram Murti Smarak International Business School (SRMS IBS), Unnao, is crafted to shape tomorrow\u2019s leaders &#8211; professionals who can excel in a world that\u2019s constantly evolving through digital transformation and globalization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cb7db color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"93cb7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The programme strikes a balance between strong fundamentals and modern business demands. Students build a solid understanding of core management areas like Finance, Marketing, Human Resources, Operations, International Business, and Information Technology, while also being introduced to contemporary fields such as Business Analytics, Digital Transformation, and Sustainability. This blend ensures that graduates are well-prepared to tackle the challenges of today\u2019s business landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ff04b color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"48ff04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A key strength of the curriculum is its strong focus on industry readiness. Students learn to use technology, innovation, and data-driven insights to make smarter decisions. Through case studies, hands-on projects, immersive learning experiences, and live business simulations, they gain practical exposure to the real complexities of running and managing organizations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57baf84 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"57baf84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Beyond business acumen, the programme places equal importance on developing responsible and ethical leaders. It encourages students to think not only about profitability but also about long-term sustainability and social impact. To help students build expertise in high-growth sectors, the programme offers specialized pathways, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384c1b4 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"384c1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Business Analytics &amp; Data Science &#8211; applying analytical tools, predictive modelling, and data interpretation for strategic decisions.<\/li><li>Sustainable Business Management &#8211; focusing on environmental governance, ethical operations, and long-term value creation.<\/li><li>Financial Services &amp; Investment Management &#8211; exploring capital markets, portfolio management, and financial risk analysis.<\/li><li>Human Capital &amp; Talent Strategy &#8211; modern HR practices, organizational culture, and leadership development for the future of work.<\/li><li>Operations Excellence &amp; Quality Management &#8211; strengthening process efficiency, lean systems, and performance optimization.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cab8f color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"26cab8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Graduates of the MBA programme step into the professional world as globally aware, digitally confident, and ethically grounded leaders- ready to drive transformation, lead diverse teams, and make a meaningful impact across industries and markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About the Program Vision &amp; Mission Program Educational Objectives (PEO\u2019s) Programme Outcomes (PO\u2019s) Message from Coordinator Desk Achievements Activities Ordinance<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1217,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-1282","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top College For BBA &amp; MBA Admission in Lucknow | SRMS IBS<\/title>\n<meta name=\"description\" content=\"Join SRMS IBS Lucknow for BBA and MBA programs offering industry-focused education, internships, and strong placement opportunities inmanagement careers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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