Emerging Issues on Contemporary Business Practices in the Era of Intelligence(EICBI-19)

(An Innovative & Sustainable Approach)
November 8th-9th, 2019
Faculty of Management Science


Business entities have changed drastically in the last few years; this has created many opportunities, challenges and standards for businesses in global and domestic arenas. The contemporary business environment is extremely competitive and is forming a difficult landscape for the stakeholders. Most businesses, one way or another, have to rely on software and technical innovation in order to be competitive. However, as the technological topography changes at a very rapid pace, this can be an expensive, time-consuming and complicated ordeal to deal with. Hence coping with such pressures calls for modern Business proposition which can go beyond developing a good product, pricing it attractively and making it accessible.

This research conference identifies key societal, business and technological practices befitting the very dynamic and exuberant market. The conference will highlight on the dimensions of accessibility for existing business venturesand investigate how they will shape future business opportunities, and explore best practices in the era of innovation and novelty. This conference aims at looking some of the contemporary business practices in the new millennium and the management tools and techniques to manage the business in these concurrent times. The conference will attempt to look at all the traditional management domains General Management, Marketing, Human Resource, Finance, Technology Management and Operations. It will provide an opportunity to academicians and corporate professionals to discuss and debate on the prevailing trends in business and the futuristic approach towards adding new postulates to the business.

Further, this conference will also provide the opportunity to collaborate with some renowned experts in the domain of management and other scholars from the different part of the world.


Themes and Sub Themes (but not limited to)

Contemporary Issues in Marketing

Marketing Analytics, Relationship Marketing, Rural Marketing, Social Media Marketing, Ethical Issues in Marketing, E-Marketing, Environmental Marketing, Research Methods in Marketing, Sales Management, B2B Marketing, Consumer Behavior, Service Marketing, Retailing, New Product/Service Development, Cross-Disciplinary Issues in Marketing, Branding and Destination Imaging, Direct Marketing and Innovation in Marketing.

Contemporary Issues in Finance

Corporate finance, Micro-finance,Financial Institutions and Market Linkages, Strategic Accounting,Financial accounting, Corporate Governance, Auditing Technology,Risk management and internal control, GAAP, Market Micro-Structure, Asset pricing, Derivatives and Regulation, Credit risk modeling and management.

Contemporary Issues in Operations Management

Operations Management, Supply Chain Management, Service Operations, Scheduling and Logistics, Inventory Management, Marketing and OM Interface, Quality Control and Six Sigma, Closed Loop Supply Chains, Behavioral Operations Management, Sustainable Operations Management, Supply Chain Analytics, Project Management, Quality and Reliability Management.

Contemporary Issues in Information Technology Management

Management Information Systems, Green Technologies, E-commerce, Data mining and knowledge discovery, Information privacy and security, IPR in IT, Public policy issues in IT, Technological Innovations, ERP, Systems analysis and design, Technology adoption and diffusion, Internet of Things & Industry 4.0, Advances in management of Information systems, Mobile Commerce, Electronic Data Interchange, Business Analytics and Big Data.

Contemporary Issues in Human Resource Management

Strategic HRM, Talent Acquisition and People Flows, Current/ new trends in Training and Development, Managing Talent, Performance Management and Compensation, Human Resource Outsourcing, HR Analytics and technology in HR Reward and Recognition, Talent Development, Engagement and Retention, Employee Advocacy and Relations, Industrial Relations, Leadership through ICT, Culture and Diversity, Executive Coaching and Leadership, Emotional Intelligence.

Contemporary Issues in International Business

International trade and policy framework, International Business Environment, Global trade institutions, International Business and Ethics, International Negotiations, Global Business Operations, Global Trade Relations International Accounting and Financial Statements, International Financial Risk Management, International Operations and Supply Chain Management, Global Marketing Management, Off shoring and Outsourcing Models, Cross-Border Strategy, Global M&A and Models of Multinational Firm Strategies.


  Participants from India Participants from outside India
Academicians/Faculty 3,000 INR US $100
Corporate/ Industry 4,000 INR US $ 150
Research Scholars 1,500 INR US $ 75
Students 1000 INR US $ 50

Note: The registration fee is per person that includes conference kit, proceedings, high tea, lunch and dinner.

Accommodation: A free of cost accommodation will be arranged in the campus on twin sharing basis (First come First serve).

Important Dates

Conference Dates November 8-9, 2019
Date for submission of Abstract + Full paper is extended 10th October'2019
Notification of Acceptance 20th October'2019
Registration Deadline 30th October'2019

Payment Mode

Demand draft in favor of Engineering SRMSCET payable at Bareilly (UP) For Online/NEFT

Account Name Engineering SRMSCET
Account Number 52241010000080
Bank Name Oriental Bank of Commerce
Branch Name SRMSIMS Bhojipura, Bareilly 243202
Branch Code 5224
IFSC Code ORBC0105224
MICR Code 022




The manuscript should be prepared in the following format:

  • The paper should have a cover page giving the title, author’s name, complete address, telephone number, fax number, and email of the author. In case of co-authors, these details should also be provided for each co-author. Correspondence will be sent to the first named author unless otherwise indicated.
  • The second page should contain the title and an abstract of maximum 200 words. The second page should not include the author’s name. The paper should begin from the third page
  • Abstract not more than 200 words must clearly indicate the purpose of the study, design/methodology/approach used in the study, findings and managerial Implications of the study and the scope for future work/ limitations. It should also include up to four key words about the paper
  • Title of the paper should be in font size 16, bold and centrally aligned
  • The details of the authors should be in font size 12 with single spacing.
  • The paper should be submitted in MS Word format with Margins-2.5 cm/1inch, Font- Times New Roman, Font size-12 point, Spacing-1.5.
  • Full papers should not exceed 3000-4000 words (including references).
  • References should be arranged in alphabetically as per APA guidelines.
  • The paper needs to be free from any sort of plagiarism.


  • All accepted papers (after double blind peer review) will be published section wise in UGC/ABDC/BIZCRAFT management journals. (Publication charges will be applied as per journal policy)
  • The overall three best papers will be awarded with cash prize and certificate:
    First Prize: INR 5000/-
    Second Prize: INR 4000/-
    Third Prize: INR 3000/-


Shri Ram Murti Smarak Trust, a public charitable Trust (Reg.) was established in the year 1990. Apart from serving the community through healthcare and social endeavors, the primary objective of the Trust is to provide and promote education and research in the field of Engineering &Technology, Medicine, Humanities, Management, Law, Nursing & Paramedical Science. Shri Ram Murti Smarak College of Engineering & Technology, Bareilly is a self-financed institute managed and run by SRMS Trust, Bareilly. It was founded in 1996 andhas an independent residential campus spread over 35 acres of land with all amenities. The college offers courses of undergraduate and postgraduate levels, with professional or vocational orientation to internationally recognized standards of excellence.The college has demonstrated perennial evidence of merit and quality by achieving a respectable position among all parallel private and govt. colleges of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (UP). It is ranked among best of all private colleges and government colleges of UP Technical University in term of Gross Average Intellectual Attainment per student. It is developing by leaps and bounds in terms of infrastructural facilities and human capital not only to fulfill the requirements of the current technological status but also to set itself as teaching and research center of eminence in future.


Faculty of Management Science, Shri Ram Murti Smarak College of Engineering of Technology, Bareillywith its glorious legacy of 23 years in Management Education has successfully contributed in the multidimensional development of future professionals with a clear focus on positive thinking and self-confidence to cope with the transformation, challenge, and qualms of corporate life. Its distinctive research and course modules beyond the syllabus are designed by the experts from academia and industry members to provide a competitive edge to the students. It is aimed to provide academic environment parallel to the best institutions of India and ranked very high in various surveys. The curriculum and syllabus of management program are continuously updated by the affiliating university and to bridge the gap between academia and industry, a number of value-added courses are implemented from time to time.


Shri Ram Murti Smarak College of Engineering & Technology, Bareilly

Mr. S.K. Suman
Mobile: 9458702511

Dr. Mohd. Danish Chisthi
Mobile: 9711093491
Email: eicbi19@srms.ac.in

Faculty of Management Science
Venue: New Seminar Hall, SRMSCET, Bareilly (U.P.)