The BBA Programme at the Faculty of Management Science, Shri Ram Murti Smarak International Business School (SRMS IBS), Unnao is crafted to develop a strong foundation in core management principles while preparing students for the evolving demands of the modern business world.
The curriculum seamlessly integrates essential areas such as Finance, Marketing, Human Resources, and Operations with specialized learning in emerging, high-growth domains including Digital Marketing, Business Analytics, FinTech, Entrepreneurship, and Supply Chain Management. This holistic blend ensures that students gain proficiency in traditional management concepts while also acquiring the technological and analytical skills needed to navigate today’s data-driven business landscape.
At SRMS IBS, learning extends far beyond the classroom. Students gain practical exposure through industry-sponsored projects, case studies, and a unique and immersive experience in form of field projects comprising of service, interview and rigorous analysis helping them apply classroom knowledge to real-world situations and build industry readiness from the outset.
The programme is designed to nurture well-rounded professionals who can think critically, adapt to global business environments, and step confidently into leadership roles. With its balance of foundational excellence and future-oriented specializations, the BBA programme empowers students to explore diverse career opportunities or pursue advanced studies in management and related fields.