An industry visit to Westside and Landmark Storeswas organized on 28 October for Students of PGDM Batch (2017–19), SRMS IBS. Both the stores come under the aegis of Trent, a brand which is part of the prestigious Tata Group. The visit was organized by Professor Ekta Rastogi and coordinated by the store head of Westside Mr. Syed Fahad Ali.
Trent operates Westside, one of the many growing retail chains in India and Landmark, a bookstore chain with brick-and-mortar stores across the country. Westside has created a niche for its brand of merchandise, following a rapidly evolving retailscenario. Currently, the company has 82 stores measuring 15000–30000 square feet across 46 cities.
The objectives of the visit:
The visit instilled key learning among the students including:
The visit has immensely contributed in making concepts related to Retail Sales, Visual Merchandising, and Customer Relationship Management clearer to students. Overall the visit to Westside was a remarkable experience which students will cherish for a long time.