SRMS IBS Course Outcomes

Course Year 2019-20
Principles and Practices of Management: I PGDM-101

Note: 101 – 1 represents Trimester one and 1 represents serial no. of the Course as per the syllabus.

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Description

1.1.1

To develop students understanding of the basics of management and organization.

1.1.2

To understand how various principles of management with its varied facets inter-relate in an organization setting.

1.1.3

To develop a deeper understanding of decision making process and how it impacts the functioning of the organization.

1.1.4

To know about leaders , leadership theories and contemporary leadership issues

Note: 102 – 1 represents Trimester one and 2 represents serial no. of the Course as per the syllabus.

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1.2.1

To develop an understanding of the Key Terminology and its applicability to understand the behavior of people in the organization, Learning, Theories of Learning, Types & Schedules of reinforcement, Values and Attributes, Personality, MBTI, concept of perception , Perceptual Distortion.

1.2.2

To develop an understanding of the term Motivation, different theories to motivation, Maslow’s Hierarchy of Needs, Herzberg Two factor theories, Theories X and Y , The concept of Group and Team and their effectiveness , Difference between Group and Team, stages of Group Development

1.2.3

Understand the meaning of Power, recognize the sources of power, and recognize the positive and negative aspects of power. Understand the antecedents and consequences of organizational politics, Political Behaviour, concept of culture, creating and sustaining culture, socialization model of culture

1.2.4

To develop an understanding of the concept, types of conflict and the nature of conflict and its impact on interpersonal relation and organization, Negotiation and Bargaining strategies , Transactional Analysis, Johari Window and its impact on effective communication

Note: 103 – 1 represents Trimester one and 3 represents serial no. of the Course as per the syllabus.

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1.3.1

To integrate the basic concepts of  Managerial Economics, Ordinal and Cardinal approach, The Roles of the firm and the House hold,

1.3.2

To make them understand about Demand Analysis, elasticity concepts, Demand estimation & Demand Forecasting, Supply analysis & equilibrium.

1.3.3

To develop the understanding of Production Function, Factors of production, Law of variable Proportions and returns to scale, Cost analysis, cost- volume – profit analysis

1.3.4

To develop an insight about-Market structure- Perfect Market Competition, Monopoly & Monopolistic Structure, Oligopoly, Pricing Policies

Note: 104 – 1 represents Trimester one and 4 represents serial no. of the Course as per the syllabus.

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Description

1.4.1

Understanding Mutual Funds and their evolution over years. Legal structure and key constituents of Mutual Funds.

1.4.2

Understanding role of regulatory bodies, AMFI code of Ethics and SEBI Norms.

1.4.3

Understanding Distribution Channel in case of Mutual Fund and calculation of NAV.

1.4.4

Understanding KYC requirement for Investors of Mutual Funds, Measurement of Risk, Return and Benchmarks used.

Note: 105 – 1 represents Trimester one and 5 represents serial no. of the Course as per the syllabus.

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Description

1.5.1
  • Demonstrate the use of formatting, layout and printing tools of MS Word to create professional word documents.
  • Design and execute Mail merged documents.
  • Compile a professional report using templates, Tables, Table of contents, referencing, headers, footers and page numbers.
  • Show basic menus of MS WORD on the screen and RECALL the functionality.

1.5.2
  • Show basic menus of MS PowerPoint on the screen and Recall the Functionality
  • Demonstrate the use slide management, slide layout and reviewing tools of MS PowerPoint to create professional presentations.
  • Use tables, charts, smart art, animation and references in a PowerPoint presentation.
  • Develop custom themes and customize slide masters and layouts
  • Compile a professional PowerPoint presentation using templates, tables, images, hyperlinks, animation, templates, headers, footers and slide numbers, etc.

1.5.3
  • Identify the key menus of SPSS and describe their functionality.
  • Explain the main features of SPSS
  • Analyze data using various statistical tests of SPSS
  • Make use of various tools to manage, describe data and display graphical output using SPSS.
    		•

    1.5.4
    • Understand the leadership role of Management Information Systems in achieving business competitive advantage through informed decision making.

    Note: 106 – 1 represents Trimester one and 6 represents serial no. of the Course as per the syllabus.

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    1.6.1

    To understand ,analyze and reflect the concepts of marketing and marketing management

    1.6.2

    To understand, analyze, reflect and evaluate components of marketing environment and its impact on marketing functions.

    1.6.3

    To understand and analyze concepts related to levels of products, classification, product life cycle and branding strategies

    1.6.4

    To understand, analyze, learn and apply competitive marketing strategies and pricing methods

    Note: 107 – 1 represents Trimester one and 7 represents serial no. of the Course as per the syllabus.

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    Description
    1.7.1

    		 Understanding of various interface of excel & function used in business
    1.7.2

    		 Understand & visualize various changes in data and its impact on final output
    1.7.3

    		 Customization of large data set
    1.7.4

    		 Presentation of large data set

     

    Course Year 2019-20
    Business Statistics: PGDM-201
    Note: 201 – 1 represents Trimester two and 1 represents serial no. of the Course as per the syllabus.

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    Items Description
    2.1.1 To develop an understanding of the key terminology, concepts tools and techniques used in business statistical analysis, Application of MOCT
    2.1.2 To develop an understanding of Measures of Dispersion and the theory of probability, rules of probability and probability distributions.
    2.1.3 To appreciate the importance and application of Sampling Design, hypothesis testing. Determination of sample size, Interpretation of different tests
    2.1.4 To understand the meaning and importance of correlation and regression analysis including both simple and multiple correlation and regression.

    Note: 202 – 2 represents Trimester two and 2 represents serial no. of the Course as per the syllabus.

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    2.2.1 To understand ,analyze and reflect the concepts of Consumer/ Industrial Buying Behaviour also learning the bases and criteria of Segmentation, Targeting and Positioning
    2.2.2 To understand and analyze concepts related to levels of products, classification, product life cycle and branding strategies
    2.2.3 To understand, analyze, reflect and evaluate components of advertising, Sales Promotion, Event Marketing and Personal Selling
    2.2.4 To understand , analyze , learn and apply new product development and emerging trends in Marketing

    Note: 202 – 2 represents Trimester two and 3 represents serial no. of the Course as per the syllabus.

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    Description
    2.3.1  To developing an understanding of the concept of HRM functions and objectives, Strategic perspective to human resource management, Role of HR managers, Human Resource Planning, Human Resource information system, HR accounting and audit, Job Analysis
    2.3.2 To understand the concept of recruitment policy, recruitment procedures, recruitment methods and evaluation, the selection procedure, the design of application form, selection methods, the offer of employment
    2.3.3 To develop an understanding of the key terminology, Training and Development , Performance Appraisal and its various techniques, 360 degree performance appraisal, Job Evaluation, Nature and Objectives of compensation, components of pay structure in India ,Incentive Payments
    2.3.4 To develop an understanding of Discipline and Grievance Procedures, Industrial l relations and its approaches, Promotion, Transfer, Separation – lay-off, resignation, dismissal, retrenchment, Voluntary Retirement Scheme

    Note: 02 – 4 represents Trimester two and 4 represents serial no. of the Course as per the syllabus.

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    Description
    2.4.1 Understand the different basic concept /fundamentals of Corporate Finance
    2.4.2 Understand the practical application of time value of money and evaluating long term investment decisions
    2.4.3 Understand the use and application of different models for firm’s optimum dividend payout.
    2.4.4 Developing analytical skills to select the best source of capital ,its structure on the basis of cost

    Note: 02 – 5 represents Trimester two and 5 represents serial no. of the Course as per the syllabus.

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    2.5.1 Understand the concept of Production & Operations management and Supply Chain dynamics.
    2.5.2 Define Processes, understand the design of Manufacturing processes & Service systems and understand New Product development.
    2.5.3 Understand the importance of Facility location and comprehend Qualitative and Quantitative aspects of Inventory management & control.
    2.5.4 Describe various aspects of Production planning and Material requirement planning.

    Note: 02 – 6 represents Trimester two and 6 represents serial no. of the Course as per the syllabus.

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    2.6.1 Understand international business & globalization and how they affect each other
    2.6.2 Understand cultural, political, legal and economical environment
    2.6.3 Understand modes of operation in international business
    2.6.4 Learn fundamental of foreign exchange & trade-balance of payment

    Note: 02 – 7 represents Trimester two and 7 represents serial no. of the Course as per the syllabus.

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    2.7.1 To make them understand- meaning, definition, features & factors of business environment and Corporate Governance, Business ethics & social responsibility of business
    2.7.2 To make them understand about Economic Planning & Policy, Circular flow Of Income ,National Income
    2.7.3 To Develop and understanding about Business Cycle, Inflation, Monetary and Fiscal policy
    2.7.4 To make them understand about Capital market In India, International Business Environment

    Note: 02 – 8 represents Trimester two and represents serial no. of the Course as per the syllabus.

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    2.8.1 To understand the importance of individual personality and how it shapes up the students professional and social life. .
    2.8.2 To develop the art of persuasive communication both verbal and non-verbal.
    2.8.3 To understand the process of group discussion and interview and learning to master them.
    2.8.4 To develop an understanding of the mind of recruiter and the recruitment process.

    Course Year 2019-20
    Integrated Marketing Communication: PGDM-301

    Note: 301 – 3 represents Trimester three and 1 represents serial no. of the Course as per the syllabus.

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    3.1.1 To understand the concept of values, Business Ethics and Corporate Social Responsibility, Forces shaping Business Ethics, Ethical and Non Ethical Behavior, Ethical Decision making, Overview of CSR related provisions of companies Act 2013
    3.1.2 To understand the concept, Need and Theories of Corporate Governance. Analyze the various Ethical codes in Corporate Governance, various models of Corporate Governance
    3.1.3 To develop an understanding of the key terminology, White Collar Crimes, Money Laundering, Insider Trading, Unethical practices in Marketing and HR. The impact of unethical practices on Business and society, Shareholders Rights and Responsibilities , Investor Protection
    3.1.4 To develop an understanding of roles and responsibilities of executive director, non executive directors, Auditors and company secretaries in ensuring effective corporate governance, SEBI, Future of Corporate Governance in India

    Note: 302 – 3 represents Trimester three and 2 represents serial no. of the Course as per the syllabus.

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    3.2.1 To understand the concept of integrated marketing communication and how it has changed over the years.
    3.2.2 To understand the communication process in integrated marketing and how it influences other critical variables.
    3.2.3 To development critical perspective on current advertising trends and having a hands on experience in preparing advertisements.
    3.2.4 To understand the development of media plan and measuring the effectiveness of the plan.

    Note: 303 – 3 represents Trimester three and 3 represents serial no. of the Course as per the syllabus.

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    3.3.1 Develop understanding on various kinds of research, objectives of doing research, research process, research designs and sampling.
    3.3.2 Have adequate knowledge on measurement & scaling techniques as well as the quantitative data analysis.
    3.3.3 Understanding Sampling concepts, determining sampling procedures and errors in sampling. Use of software as a tool in quantitative analysis. Analysis data by using statistical tools and software.
    3.3.4 Have basic knowledge of writing Research report with respect to its various components starting from Preface till Bibliography.

    Note: 304 – 3 represents Trimester three and 4 represents serial no. of the Course as per the syllabus.

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    3.4.1 To understand ,analyze and apply the learning from the key issues related to North Korea, Division of Korea and South China Sea dispute
    3.4.2 To understand and analyze concepts related to ISIS, Syrian War, Refugee Crisis and Chinese Economy
    3.4.3 To understand, analyze, reflect and evaluate concepts related to oil economies of the world, Naxalism in India, CIA, Interpol and Extradition
    3.4.4 To understand , analyze , learn about epidemic caused by viruses and Jammu and Kashmir Crisis

    Note: 305 – 3 represents Trimester three and 5 represents serial no. of the Course as per the syllabus.

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    3.5.1 To understand and grasp the concept of Applied Operations Research. Define and formulate linear programming problems and to apply the appropriate method in order to find an optimal solution.
    3.5.2 Knowledge and understanding – Be able to understand the characteristics of different types of decision-making environments and the appropriate decision making approaches and tools to be used in each type. Cognitive skills (thinking and analysis) – Be able to build and solve Transportation Models and Assignment Models.
    3.5.3 Develop an understanding and appreciation of game theory as effective tool in addressing real world problems especially those that are relevant to decision making in business, economics and other related areas. Understanding Sequencing so as to optimize the outputs in terms of time, cost and profit
    3.5.4 Understanding of Queue model for better service to the customers. Applications of CPM and PERT techniques in Project planning and control.

    Note: 306 – 3 represents Trimester three and 6 represents serial no. of the Course as per the syllabus.

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    3.6.1 To understand the Banking system &structure in India. Introduction to Merchant Banking and Mutual Funds.
    3.6.2 To get insight of the products and services provided by Banking institutions ex Credit Card, Consumer Finance, Bank Deposits etc. Concept of Securitization.
    3.6.3 To help understand regulatory framework and latest changes in banking system. Analysis of Important Financial statements like Balance sheet & Profit & Loss account.
    3.6.4 To understand what Micro finance is all about. Islamic Banking in India and current issues and challenges before banking industry.

    Note: 307 – 3 represents Trimester three and 6 represents serial no. of the Course as per the syllabus.

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    Description
    3.7.1 Ability to use the written language and to understand concepts presented through words.
    3.7.2 Understand the basic concepts of Quantitative ability
    3.7.3 Understand the basic concepts of Logical Reasoning Skills
    3.7.4

    Course Year 2019-20
    Personal Branding - I: PGDM-401

    Note: 401 – 4 represents Trimester Four and 1 represents serial no. of the Course as per the syllabus.

    Items

    Description
    4.1.1 To develop every student as a unique brand having distinct traits.
    4.1.2 To understand and learn the craft of email writing in the digital world.
    4.1.3 To develop analytical skills to understand and solve case studies.
    4.1.4 To know how to match course learning with the recruitment process.

    Note: 402 – 4 represents Trimester Four and 2 represents serial no. of the Course as per the syllabus.

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    4.2.1  To understand and analyze the overview of banking, financial services and insurance industry
    4.2.2 To learn and analyze the major trends in Fast Moving Consumer Goods industry with reference to Colgate. ITC and Pepsico
    4.2.3 To understand learn and develop about the telecommunication industry in India with the objective to develop job related skills and aptitude in that segment
    4.2.4 To learn and analyze the major trends in Education, E-Commerce and Retail Industry with reference to Jaro, BYJU and Decathlon

    Note: 403 – 4 represents Trimester Four and 3 represents serial no. of the Course as per the syllabus.

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    4.3.1 To understand the concept of Derivatives, their significance and use as tool of risk management and hedging. Types of Derivative market and the participants. To have knowledge of Index and its significance & application.
    4.3.2 To understand the rules and regulations governing the Securities trading and stock market operations. Major recommendations by different committees.
    4.3.3 To understand “Options”, different types of Option trading strategies and their uses. To know about Interest rate Swaps and Currency Swaps. To understand Taxation aspect of transactions related to Derivatives trading.
    4.3.4 To understand how Trading is done and clearing &settlement mechanism. To get insights of Investor grievance mechanism.

    Note: 404 – 4 represents Trimester Four and 4 represents serial no. of the Course as per the syllabus.

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    Items Description
    4.4.1 Understanding Indian Financial &Securities Market and Mutual Fund market. Concept of Risk and Return, Power of Compounding
    4.4.2 Understanding different markets related to Equity, Debt, Derivatives, and Forex etc.
    4.4.3 Understanding Financial planning related to Insurance, Retirement, and Tax & Estate. Regulatory environment concerning Investors.
    4.4.4 Understanding Personal financial planning and Comprehensive Financial Planning and Insurance principles.

    Note: 405 – 4 represents Trimester Four and 5 represents serial no. of the Course as per the syllabus.

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    4.5.1 To build spreadsheet skills to create powerful financial models
    4.5.2 To understand use of functions in excel to build financial models using formulas
    4.5.3 To learn macros to build powerful financial models
    4.5.4 To understand how to analyze large set of data

    Note: 406 – 4 represents Trimester Four and 6 represents serial no. of the Course as per the syllabus.

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    4.6.1 To develop an understanding of Strategic Human Resource Management, Traditional HR vs. SHRM, Linking Business strategy with HR strategy, VRIO, Macro and Micro HRP, Business strategy and HRP, Human Resource requirements
    4.6.2 To understand the concept of Human resource acquisition, Strategic framework for employee selection, Adopting an investment perspective to human resource, HR value chain, factors that determine organization’s investment orientation, HRM outsourcing .
    4.6.3 To develop an understanding of the key terminology, Aggregate and Succession Planning,
    4.6.4 HR Evaluation– Audit, Analytical, Qualitative, Balanced Score card, Benchmarking, Strategies for improving organizational effectiveness, Employee Branding, Stay interviews

    Note: 407 – 4 represents Trimester Four and 7 represents serial no. of the Course as per the syllabus.

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    4.7.1 To develop an understanding of the skills, abilities, and practical elements of employee development and performance improvement in organizations.
    4.7.2 To understand the strategies for assessing, designing, and implementing training and organizational development efforts.
    4.7.3 To develop a deeper understanding of why and how training initiatives need a broader ecosystem to be successful.
    4.7.4 To know the process of training evaluation and how it encapsulate the whole training effort.

    Note: 408 – 4 represents Trimester Four and 8 represents serial no. of the Course as per the syllabus.

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    4.8.1 To develop an understanding for the concept of The Trade Unions Act 1926, Collective Bargaining, The Industrial Employment (Standing Orders) Act, 1946, The Industrial Disputes Act, 1947
    4.8.2 To develop an understanding for the act The Factories Act, 1948, The Contract Labour (Regulation & Abolition) Act, 1970 (CLRA) provisions
    4.8.3 To develop an understanding of the Employees Provident Funds Act 1952,
    4.8.4 Employees’ State Insurance Act, 1948 (ESI Act)

    Note: 409 – 4 represents Trimester Four and 9 represents serial no. of the Course as per the syllabus.

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    4.9.1 -To integrate the basic  Framework of retailing-special characteristic of retailing, reason of studying retaling,Importance of developing and applying retail strategy, Types of Retailers, Retail Formats, Web, on store based and other form of nontraditional retailing
    4.9.2 To develop the understanding of Merchandise Planning Process and Store Layout, Design and Visual Merchandise
    4.9.3 To develop an insight about Rural India, Rural environment, Rural consumer behavior, Distribution in rural markets, Future of rural marketing
    4.9.4 To make them understand about Site Selection and Retail Market Strategy

    Note: 4010 – 4 represents Trimester Four and 10 represents serial no. of the Course as per the syllabus.

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    4.10.1 To understand ,analyze and apply the concepts related to services and service quality
    4.10.2 To understand and analyze concepts related to marketing mix of services
    4.10.3 To understand, analyze, and evaluate concepts related to service design and consumer buying behavior.
    4.10.4 To understand , analyze , learn about complaint handling and service Recovery system

    Note: 4011 – 4 represents Trimester Four and 11 represents serial no. of the Course as per the syllabus.

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    4.11.1 To understand ,analyze and apply the concepts related to sales, sales management, recruitment, selection and Training of sales force
    4.11.2 To understand and analyze concepts related to compensation and performance appraisal of sales force
    4.11.3 To understand, analyze, and evaluate concepts related role of distribution channels, channel management strategy
    4.11.4 To understand , analyze , learn about fundamentals of logistics management

    Course Year 2019-20
    Industrial and Company Analysis: PGDM-501

    Note: 501 – 5 represents Trimester Fifth and 1 represents serial no. of the Course as per the syllabus.

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    5.1.1 To understand ,analyze and apply the concepts , models and challenges of strategic management
    5.1.2 To understand and analyze concepts related to environmental scanning and organizational analysis
    5.1.3 To understand, analyze, and evaluate concepts related to strategy formulation and strategic choice
    5.1.4 To understand , analyze , learn about strategy implementation, evaluation and control

    Note: 502 – 5 represents Trimester Fifth and 2 represents serial no. of the Course as per the syllabus.

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    5.2.1 To develop every student as a formidable brand with unique abilities 
    5.2.2  To reinforce the skills of body language.
    5.2.3 To develop advanced skills of handling diverse interview panels 
    5.2.4 To emphasize the significance of overall personality

    Note: 602 – 6 represents Trimester Sixth and 2 represents serial no. of the Course as per the syllabus.

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    5.3.1 Understand fundamental of contract and special contract
    5.3.2 Understand partnership & sales of good act
    5.3.3 Understand various negotiable instrument
    5.3.4 Understand company act

    Note: 504 –5 represents Trimester Fifth and 4 represents serial no. of the Course as per the syllabus.

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    5.4.1 To develop an understanding of the key terminology, concepts tools and techniques used in financial analysis, Statement of Changes in Financial Position, Objectives-Steps-Tools.
    5.4.2 To develop an understanding of Accounting Ratios.
    5.4.3 To develop an understanding of the key terminology, concepts Fund, Flow of Funds, Preparation, Sources, Application, Calculation of Fund from Operations and Treatment of provision for Taxation.
    5.4.4 To develop an understanding of the key terminology, Cash, Cash Flow Statement, Preparation, Sources, Application, Calculation of Cash Flow from Operating Activities.

    Note: 505 – 5 represents Trimester Fifth and 5 represents serial no. of the Course as per the syllabus.

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    5.5.1 Understand the different basic concept /fundamentals of Private Equity
    5.5.2 Know the basics of Indian Securities Markets and different terminologies used in equity and debt marketsKnow about the top down and bottom up approach to fundamental research
    5.5.3 Know the key industry drivers and sources of information for industry analysis.Understand about the Qualitative and Quantitative dimensions with regards to Company Analysis.
    5.5.4 Know about the Fundamentals of Risk and Return, Valuation Principles and the philosophy of various Corporate Actions.

    Note: 506 – 5 represents Trimester Fifth and 6 represents serial no. of the Course as per the syllabus.

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    5.6.1 Understanding Bond, their types and terminologies related to Bond. Government issued Bonds and calculation of different parameters related to Bond.
    5.6.2 Understanding Trading procedure in case of Debt market. Rules and regulations related to debt segment. Understanding valuation of debt security and various important concepts.
    5.6.3 Understanding Trading procedure in case of Debt market. Rules and regulations related to debt segment. Understanding valuation of debt security and various important concepts.
    5.6.4 Understanding Derivative market with debt securities concept of securitization and the process of Debt syndication.

    Note: 507 – 5 represents Trimester Four and 7 represents serial no. of the Course as per the syllabus.

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    5.7.1 To develop an understanding the concept of basic compensation, compensation management, Factors influencing Compensation Management, The Pay Model.
    5.7.2 To understand the concept of Job Evaluation, Pay Structures and Pay Components, Market Competitive Pay Systems, Integrating Internal Job Structures with External Market.
    5.7.3 To develop an understanding of the Employees Incentives, Individual Incentives, Group Incentives, Designing incentive pay programmers, Employee Benefits, Key Considerations, Benefit Planning and Design
    5.7.4 To develop an understanding of Compensation of Special Categories, Executives, Corporate Directors, Scientists and Engineers, Sales Force, Contingent employees, Compensation Administration, Payroll Management

    Note: 508 – 5 represents Trimester Five and 8 represents serial no. of the Course as per the syllabus.

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    5.8.1  To develop an understanding of the performance appraisal, Developing performance appraisal system, Performance Appraisal Methods-Traditional Methods and Modern Method
    5.8.2 To understand the concept of Benefits and problems encountered in Appraisal, Appraisal interview, Feedback and Counseling, Improving quality of performance ratings, Compensation as an offshoot of Performance appraisal, Legal & Ethical Perspectives in Performance Appraisal,
    5.8.3 To develop an understanding of performance management, Objectives of Performance Management system, Approach to development, Goal setting, Define performance standards, Assess performance against role description.
    5.8.4 To develop an understanding of Competency Mapping, Individual Development Plan, Potential appraisal, Emerging trends and issues in Performance Management

    Note: 509 – 5 represents Trimester Five and 9 represents serial no. of the Course as per the syllabus.

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    5.9.1 To develop an understanding of the nature, functioning and design of organization as social collectivities.
    5.9.2 To examine the reciprocal relationship between the organizational characteristics (for example: structure, strategies, systems etc.) and managerial behavior.
    5.9.3 To develop theoretical and practical insights in understanding politics and power in organizations.
    5.9.4 To know how organizational culture, innovation and change have influence over organization design.

    Note: 5010 – 5 represents Trimester Fifth and 10 represents serial no. of the Course as per the syllabus.

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    5.10.1 Students understand “how to create brand equity”
    5.10.2 Students know “how to measure brand equity”
    5.10.3 Students know “how to sustain brand equity”
    5.10.4 Students understand the various methods of pricing

    Note: 5011 – 5 represents Trimester Fifth and 11 represents serial no. of the Course as per the syllabus.

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    5.11.1 To understand ,analyze and apply the concepts of marketing decision models
    5.11.2 To understand and analyze concepts related to B2B Marketing, B2B Environment and Organizational Buying
    5.11.3 To understand, analyze, and evaluate concepts related to legal and regulatory environment of B2B
    5.11.4 To understand , analyze , learn about pricing, branding, innovation and channel strategy in B2B

    Note: 5012 – 5 represents Trimester Fifth and 12 represents serial no. of the Course as per the syllabus.

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    5.12.1 To understand ,analyze and apply the concepts related to digital marketing and search engine marketing
    5.12.2 To understand and analyze concepts related to on line advertising and Blog Marketing
    5.12.3 To understand, analyze, and evaluate concepts related to social media marketing and interactive marketing
    5.12.4 To understand , analyze , learn about e-mail marketing and fundamentals of e-commerce
    Course Year 2019-20
    Strategic Marketing Planning: I PGDM-601

    Note: 601 – 6 represents Trimester Sixth and 1 represents serial no. of the Course as per the syllabus.

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    6.1.1 To develop skill related to understanding the various innovative marketing strategies
    6.1.2 To learn how to analyze the competitive, Internal and External Environment
    6.1.3 To understand and apply concepts of Environmental Marketing
    6.1.4 To learn and develop skills related to apply global marketing strategies

    Note: 503 – 5 represents Trimester Fifth and 3 represents serial no. of the Course as per the syllabus.

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    6.2.1 To integrate the basic  Framework of CRM, its strategies, Benefits and difficulties of CRM and about e-CRM.
    6.2.2 To make them understand about CRM Process and Implementation and about different CRM- Models
    6.2.3 To develop an insight about Relationship Marketing Objectives and Principles of Relationship Management and Stages of Customer Life cycle and Technology in Customer Relationship Management
    6.2.4 To develop the understanding of Applications of Customer Relationship Management and Emerging Trends in CRM

    Note: 603 – 6 represents Trimester Sixth and 3 represents serial no. of the Course as per the syllabus.

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    6.3.1 To develop an insight about of Entrepreneurship and Entrepreneurship Development, Role of Entrepreneurship in Economic Development, Recognizing opportunities and Generating Ideas and Feasibility Analysis
    6.3.2 To make them understand about business Plan, Industry & Competitor analysis and Business Model
    6.3.3 To develop an insight about Legal issues facing a new Firm, Building a new Venture Team, Getting Financing or Funding
    6.3.4 To develop the understanding of Managing and Growing an entrepreneurial firm, Intellectual Property Rights and Strategies for Firm Growth