SRMS-International Business School conducted its Annual event of celebrating student’s creativity beyond the classroom “PHOENIX” ADfest 2014 by its marketing club on Dec 09, 2014. The event showcased the marketing communication creative’s conceived and executed by 2013- 15 batch students under three categories viz Broadcast, Print and Out-of-home. The five teams who showcased their creativity have chosen different products viz. noodles, language classes, bike, sound amplifier system and alternate energy sources.
The teams were expected to create an imposing andintegrated campaign which is a challenging test of determination and creative excellence. The competing teams presented their campaigns to a jury of senior figures from the advertising, marketing and communications industry and academia, who assessed the participating teams. The teams displayed their creativity by putting into action social, ecological, rational, humor and emotional appeals. The winner team “ALIVE” was able to fascinate the imagination of audience and draw favour from the judges with their brain stimulating communication for a sound amplifier system. Another team ‘NIGHTHAWKS’ creative effort for a bike promotion was also appreciated making them emerge as the runners-up for the event.
Beyond the fun and frolic the event was also marked by instigative skits on social and moral issues which are a victim of being disregarded usually. The event was graced by the Director of the institute Prof. Shyamal Gupta and had representations from industry and academia to encourage the students