MARKOMANIA, marketing club of SRMS- IBS, organized Ad Fest on December12, 2013 at its open theatre. The event was the culmination of the Advertising Workshop; which was a part of the Integrated Marketing Communications Course for PGDM II Year Students. In the workshop, the students were divided into 4 teams.
All those teams comprised of 7 members each. Each team has to select a product for the creation of print as well as TVC advertisement. The team has to create a TVC of approx 60 seconds and three print version of advertisement. The teams created Ads for Airtel, Royal Enfield, Glucose and Coca Cola.