Marketing Live Stream

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SRMS IBS stands out for blending fun and learning in student assessment. Continuing with this practice, an interesting assessment activity Marketing Live Stream was organized on 15 November. Bridging Marketing Management II and Digital Marketing & E-Commerce, the insightful activity involved 1st and 2nd year students. Divided into 10 teams, students had to display and demonstrate marketing strategies: from Experiential, …

Industry Visit to Westside and Landmark

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An industry visit to Westside and Landmark Storeswas organized on 28 October for PGDM Batch (2017–19). Both the stores come under the aegis of Trent, a brand which is part of the prestigious Tata Group. The visit was organized by Professor EktaRastogi and coordinated by the store head of Westside Mr. Syed Fahad Ali. Trent operates Westside, one of the …

Free Eye Check up and Spectacles distribution to under privileged children

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Eyes are the windows of the soul and these are the most precious gift. Many sight-threatening diseases can be cured or prevented by taking measures with the help of regular eye test. Keeping this in mind, on the occasion of children’s’ day- 14th Nov. 2017, the I-Volunteer Club ‘Akshat’ of SRMS International Business School, Lucknow in collaboration with ABC Chasmewala, …

Grand Celebration of Children’s Day at SRMS-IBS

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Nation building and caring for the rights and education of children, the future of any nation, go hand in hand. Joining in the celebrations held across the country, SRMS-IBS observed Children’s Day or Bal Diwas on 14 November. The occasion provided the students, the future managers, leaders, and entrepreneurs, at the institute an apt opportunity to relive and cherish childhood …