Orientation Program of MBA & MCA – Day 5

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Day 5 of the Orientation Week for MBA-MCA students (Batch 2020-2022) was held on December 1, 2020. It consisted of inspiring talks, sessions on digital marketing, and a fun Corporate Rangoli activity that saw students redesigning companies’ logos.

The day began with an exclusive talk on ‘Dream Big to Revolutionise the Planet’ by Dr. Mohd. Salman Shamsi who discussed the need to have set aims and proper insights in order to achieve better results. He emphasised the importance of never giving up and encouraged the students to chase their dreams, adding, “the person with big dreams is more powerful than one with all the facts.”

The next talk was led by Mr. Abhay Singh Bhadauria who spoke on ‘Basics of Digital Marketing’. He highlighted aspects of Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, remarketing, social media marketing, video marketing, and career prospects in digital marketing.

This was followed by a session led by Mr. Arvind Kumar Mishra who shared expert insights on topics covered in the Android class such as introduction to Android (what is Android, how applications are developed in Android IDE, the software needed to develop Android applications etc.), creation of emulator, and creation of project. Each student developed a small application and ran it through an Android cellphone to get practical insights on it.

The final day of the Orientation Programme came to a close with a colourful Corporate Rangoli activity coordinated by Ms. Swapnil Mishra. Students were asked to redesign the logos of top companies like Adidas, Nestle, Apple and Axis Bank. They also had to explain their design concepts. The winners were later awarded with appreciation certificates.

The winners were:

1st position for redesigning the Adidas logo –

  • Megha
  • Pankhuri saxena
  • Arun Kumar
  • Darain Ur Rehman Khan

2nd position for redesigning the Apple logo

  • Armesh Khan
  • Asad Khan
  • Amit Kumar

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